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Shipping Manifest Management: Best Practices for Ecommerce

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Updated March 31, 2025
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5 min read

Handling shipping manifests shouldn’t be considered a back-office task: it is a critical function for ecommerce businesses looking to streamline fulfillment operations and reduce unnecessary costs that can impact profit margins. 

When poorly executed (whether through manual data entry, inconsistent documentation, or fragmented systems), shipping manifest management creates hidden inefficiencies that directly impact your bottom line, leading to on-time in-full (OTIF) penalties and other costly issues.

Key highlights:

  • Shipping manifests are documents that contain key information about a shipment, helping to instruct operational teams, facilitate handouts, and serve other customs-related functions.
  • To reduce errors with manifest documents, businesses should leverage automation, especially enterprises with multi-node partner networks.
  • With the Shipium platform, you automate and standardize manifest generation across systems, enabling faster, more accurate shipping decisions that reduce delays and protect margins.

What is a shipping manifest?

A shipping manifest, also known as a delivery manifest, is a document that contains all relevant information regarding a shipment, detailing its contents, sender and receiver information, final destination, and other specifics. 

Logistics operators use this paperwork during an order’s preparation and dispatch phase when handing out parcels to carriers. The goal of these documents is to keep your shipping process organized and connected by providing a single source of truth for what’s being shipped, where it’s going, and how it should be handled.

Why is a manifest document important?

Shipping manifests are important for tracking goods’ movement throughout the whole ecommerce supply chain — whether within a warehouse or between different origin and destination points.

Consider an ecommerce store sending products from its main warehouse in Ohio to a distribution location in Texas. A manifest document would list details for each item in the shipment, being used as a reference for the receiving team to verify incoming goods, understand special requirements, and prep orders for local fulfillment.

Delivery manifests also accompany international cargo. They are one of the logistics documents customs authorities will check for clearance. If the manifest contains errors or mismatched details, customs may hold the shipment, leading to immediate ecommerce shipping delays that can directly impact your bottom line and reduce customer satisfaction.

There are also financial penalties for failing to properly document what you’re shipping. For example, providing inaccurate manifests can result in fines of up to $5,000 per violation under U.S. Customs and Border Protection (CBP) regulations.

What are the components of a manifest in delivery?

Delivery manifests have generally standardized sections that support their main purpose: instruct staff, facilitate handouts, and maintain organized processes. 

A manifest in delivery generally includes these components: 

  • All details about package contents, including information about the products’ type, quantity, and value
  • Sender and receiver contact information, including full names and addresses
  • Origin and final destination of the shipment
  • Any charges or fees associated with transporting the goods
  • Carrier and vehicle information
  • Information about hazardous materials the shipment may contain, if applicable, for HAZMAT shipping compliance 
  • Any special handling requirements for staff working with delicate shipments, when applicable
  • The reference or Bill of Lading (BoL) number, used for tracking and verification purposes

What are the types of delivery manifests?

Whether you’re shipping domestically or internationally, a specific type of delivery manifest is usually required. These documents vary based on shipment type and mode of transport. 

Type of delivery manifest Use case
Cargo manifest Specific documentation for transporting items via cargo ships or aircraft. Normally used in international transport.
Freight manifest Paperwork generally applied to land shipping.
Out-of-gauge manifest Manifest document used for oversized or overweight cargo.
Export manifest Shipping tally required to transport shipments abroad.
Import manifest List of all your shipments coming to the U.S. from other nations.
Reefer manifest Document needed for transporting temperature-sensitive or perishable goods.

How to create and manage a manifest for shipping

Here’s how to use technology to create and manage a manifest for shipping:

1. Define shipment requirements, carrier rules, and delivery timelines

Creating accurate manifests depends on good coordination from the start. Logistics leadership must guarantee all the important details match what’s happening on the ground.

Leveraging enterprise-grade shipping platforms, like Shipium, can facilitate this process. Our end-to-end software uses a rules-based logic to automate parameters based on real-time order and inventory data. This way, every shipment will align with your operational capacity.

2. Automate manifest generation across systems

Creating a shipment manifest manually slows down your shipping process and increases the risk of human errors, which can lead to incorrect package counts or wrong delivery addresses. 

Case in point: enterprise shippers earning over $3B in revenue lost an average of $14.6 million to OTIF fees due to missed delivery timelines and quality issues, according to Flock Freight research.

With Shipium, you automate manifest generation, eliminating manual work and keeping fulfillment running fast and reliably across all nodes. The platform supports both scheduled and on-demand manifest creation, giving your team flexibility to align with carrier pickup times.

Shipping manifest automation options in the Shipium platform.

3. Monitor fulfillment and delivery status through manifest tracking

Track shipment progress using manifests and other shipping data analytics to ensure orders arrive on time. Shipium uses each generated manifest as a structured data point — linking package-level details like tracking numbers, SKUs, and destinations to fulfillment and delivery timelines.

This data feeds into Shipium’s Fulfillment Engine, which leverages machine learning (ML) and artificial intelligence (AI) to identify patterns, predict delivery dates, and flag shipments at risk of missing service-level agreements (SLAs). 

Whether you're managing a single node or a distributed fulfillment network, manifest tracking ensures visibility from the warehouse floor to the customer’s doorstep — giving ops teams the ability to act on issues before they escalate.

4. Share manifest updates with warehouse teams and logistics partners

Manifest and tracking updates drive coordination between third-party logistics companies (3PLs), carriers, and warehouse staff, ensuring everyone knows what’s moving, where, and when. Shipium connects to your systems and centralizes information in one platform, keeping stakeholders aligned.

How does a manifest for delivery compare to other documents in the logistics process? 

Several documents move with a shipment during modern shipping process workflows. Unlike financial or legally mandatory documents, such as commercial invoices or a certificate of origin, a logistics manifest serves mainly operational purposes. Let’s see how they all differ:

Logistics document Main intent Who uses this documen
Delivery manifest A mainly operational tool used to group, track, and manage shipments for fulfillment, carrier pickup and delivery. Warehouse teams, carriers, operations leads
Bill of Lading Legal document used as a receipt of goods between shipper and carrier, outlining what's being transported, by whom, and under what terms. Carriers, shippers, legal or compliance teams
Commercial invoice An itemized bill issued by the seller to the buyer showing the goods sold, pricing, and terms of sale. Finance teams, customs, accounting
Packing list Internal warehouse document used to verify items during packing, receiving, and returns. Warehouse staff, inventory control teams
Certificate of origin Mandatory shipping document for customs clearance, as it states the country of manufactured goods. Customs brokers, compliance, and import or export teams

Shipping manifests challenges and how to overcome them

Ecommerce customer demand is on the rise: the industry has had a 13.61% growth in 2025, according to IRP. To meet increased order volume, businesses add fulfillment centers and new carrier contracts to a complex network with different manifest requirements. 

That’s why managing shipping manifests at scale introduces operation risks, including:

Outdated inventory data

Outdated inventory data causes errors, like incorrect SKUs, that disrupt your operations. For example, if inventory systems say there are 12 units in stock, but only eight are available, that leads to partial shipments and upset customers.

To overcome this challenge, ensure the logistics system you’re using for manifesting is correctly integrated with your order management system (OMS) and warehouse management system (WMS) for an accurate and precise data flow.

Errors when entering manifest details

Manual errors, such as mistyped weights or mismatched addresses, cause downstream issues, leading to warehouse bottlenecks and, ultimately, costly delays. Automation solves this problem by pulling verified data directly from upstream systems, reducing human input and enabling consistency across shipments.

Multi-node shipping requirements

Shipping from multiple locations involves dealing with different supplier requirements, inventory levels, and carrier cutoff times. To avoid delays, your manifest documents must include accurate fulfillment details for each partner in your network. 

Using a modern logistics solution like Shipium helps ensure every order flows through the correct fulfillment node with accurate, real-time data. By dynamically selecting the best location to send shipments from, applying carrier-specific rules, and generating precise manifests, our platform helps reduce handoff delays and prevent routing errors — keeping deliveries on time and protecting customer loyalty.

3 best practices for managing shipping manifests

From coordinating pickup schedules to ensuring data accuracy, even small missteps within manifest management can cause stepbacks and jeopardize your operation. Simplify shipping manifests with these three best practices:

1. Leverage modern logistics technology


According to McKinsey, 93% of shippers plan to increase their technology investments by 2026, which signals a growing industry focus on digitization and automation. To stay competitive in this scenario, automate your manifest generation and ensure data flow across systems to eliminate manual errors, accelerate throughput, and support real-time visibility. 

2. Tailor manifest strategy to carrier requirements


Some carriers require real-time handoffs, while others prefer batch-based or printed manifest summaries. Match your manifesting method to each carrier’s process to reduce friction and prevent compliance issues. 

Shipium allows you to choose from any of these options and configure per-carrier preferences, including:

  • Pickup times
  • Document formats 
  • Batching frequency

3. Audit manifests to uncover inefficiencies

Regularly review manifest logs for weight mismatches, repeated address errors, or failed scans. These audits serve to identify operational failures and reduce delivery errors. This process may even help you surface patterns to support better carrier rate negotiations since you’ll be backing up asks with data on misdeliveries, late pickups, or service-level underperformance. 

Shipium: The most efficient system to create and track a manifest in shipping

With tight SLAs and rising customer expectations, logistics leaders can’t afford to be held down by errors in their shipping manifest workflow. The Shipium platform provides all the tools necessary for managing these documents — from batched generation to manifest summary reports. 

Our end-to-end logistics platform empowers ecommerce businesses to provide a Prime-like experience to their customers with:

  • Flexible scheduling for carrier pickups: Shipium lets you set up scheduled manifests based on carrier-specific pickup times and days, with support for multiple pickups per day and custom exceptions like holidays.
  • Manual override for last-minute shipments: When new packages are created after you generate a manifest, Shipium allows you to generate manual manifests quickly — ensuring nothing gets left behind before the truck arrives.
  • On-demand summary reports for visibility: With Shipium, you generate manifest summary reports by date, carrier, and fulfillment center to track handoffs, validate shipments, and maintain accurate shipping records for audits or partner reporting. 

A shipping manifest summary report in Shipium.

Schedule a demo today and see how we can automate delivery manifesting with Shipium.