Over the last 12 months, we've had the chance to speak with hundreds of smart people working hard in the ecommerce industry (514, to be exact). We spoke to industry veterans like Arthur Valdez, Jr. Target's Chief Supply Chain Officer and jammed with founders of rising DTC brands who are thinking about fulfillment in a modern way like Woody Hambrecht of Haus. The full spectrum, each as engaging and hard working as the other. Patterns emerged that we could see with increasing clarity. I want to share these observations with you.